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Cultural QA & Sensitivity Review
Real campaigns that broke at the cultural layer, and what catching them earlier looks like
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How a bowing stone lion cost Toyota a campaign in China
How a single image got a Toyota campaign pulled in China — and why cultural review catches what translation never will.
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One word got a Nintendo game recalled in the UK
Same English, opposite meaning. How a single word recalled a Nintendo game — and why "we both speak English" is a trap.